Brand Feature - Glossier
This young and trending New York based beauty brand, was launched on Instagram, and is founded by Emily Weiss. Glossier is an extension of her beauty blog Into the Gloss and focuses on chic and sophisticated packaging with a simplistic 'natural skin' look. The latest "Invisible Shield Sunscreen" has been extremely popular, and our other favorite products from their online store includes Boy Brow and Cloud paint.
Glossier has a penthouse showroom in SoHo New York, but plan to roll out physical retail locations up real soon.
Their beautifully packaged products grace our Instagram feed daily and you'll often see their products pop up in the bathroom shots of the cool kids. It's the sort of brand that makes you feel cooler when you buy it. Oh, and the product is also good… which is important . Did we also say you'll feel cooler though?
What makes this brand so unique is how socially driven sales are. You can only buy Glossier products through their website, and with a cult IG following, it's impressive to think that's been enough for them to grow. It all leads us to say that Glossier is on the cutting edge of beauty, so embrace the community and get on board. That's our advice anyway.

(Images courtesy of Glossier)

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